AH Élec Rénov
An electrician who also does full renovations: the site had to say both without blurring either.
- Year
- 2026
- Design & build
- 3 weeks
- Stack
- Next.js · React · Tailwind · Vercel
- Design
- Development
- Local SEO
- Copywriting
Demo version put online by Kayzen Web at a Vercel address; the final domain belongs to the client.
- Lighthouse performance
- 87/100
- Lighthouse SEO
- 100/100
- linked service families
- 2
What needed solving.
The background
AH Élec Rénov works in Lyon and west Lyon: general electrical work, bringing installations up to the NF C 15-100 standard, and also turnkey interior renovation — bathrooms, kitchens, plumbing.
The constraint
Two positionings within one business. Electrical work brings the traffic; full renovation brings the margin. Putting both on the same level blurred the message; keeping only one meant giving up either volume or value.
The response
Electrical work remains the SEO entry point, with its own pages. Turnkey renovation is presented as the natural next step: “we've redone your fuse box, we can redo the room”. The upsell is built into the journey, not pushed up front.
The scores recorded at delivery.
Lighthouse scores for the live site. We publish them as they are: when one is low, its cause and the plan to fix it are set out below rather than glossed over.
Every design choice, and the reason for it.
The standard given prominence
NF C 15-100 compliance (the French standard for domestic electrical installations) is named explicitly, along with what it involves. A customer selling their home or renovating an older property looks for that specific reference, not for “qualified electrician”.
A stepped journey
Every electrical page ends with a bridge to full renovation. The upsell is offered once trust has been established, not on the home page.
Projects by room
Bathroom, kitchen, living room. Customers picture themselves in a room, never in a technical service.
Project palette
Electric blue
#1B5E9B
Identity
Signal yellow
#E5A82E
Action
Light grey
#F4F6F8
Background
Ink
#1B1F24
Text
Type system
Display
Outfit 700
Body text
Inter 400
Sober. In regulated trades, typographic flair costs in credibility what it gains in personality.
What's under the bonnet.
- Next.js
- React
- Tailwind
- Vercel
A two-stage quote funnel
Type of need first, contact details second. Asking for a phone number in the first field slashes the completion rate.
Static and lightweight
Static rendering, correctly sized images, no animation library. 87 for performance with a well-stocked gallery.
How the site makes itself findable.
Two families of searches
“Électricien Lyon 5” (electrician), “mise aux normes électrique Tassin” (electrical compliance upgrade) on one side; “rénovation salle de bain ouest lyonnais” (bathroom renovation, west Lyon) on the other. Each family has its own pages, with internal links from one to the other.
The standard as a keyword
“NF C 15-100” is a low-volume, very high-intent search: whoever types it knows exactly why.
What was delivered.
- Home
- Electrical work and compliance
- Turnkey renovation
- Bathroom / kitchen / plumbing
- Projects by room
- Service areas
- Quote
How the project unfolded.
Positioning
Electrical work as the way in, renovation as the upsell.
Design
Stepped journey, projects by room.
Development
Static, two-stage funnel.
SEO
Two families of searches, internal links between them.
What we are often asked.
More of our work
GDPR compliance & SaaSKonsent by Kayzen
A banner vendor that audits banners is both judge and party: independence was the product.
Offensive cybersecurity & SaaSSentinel by Kayzen
Selling a security product to engineers: every claim had to be demonstrable.
Data & weather serviceMétéo Climat France
358 indexable pages, a map animated over 72 time steps — and not a single line of framework.
The same high standards, for your website.
A free audit of your current site, a quote within 24 hours and written reasoning — like the case study you have just read. Pay in three interest-free instalments; local funding schemes checked before you sign.