E-commerce website design in Lyon — Sell online with a high-performance shop

Why launch your online shop in 2026?

Online retail: essential for small businesses and SMEs

In 2026, not selling online is like closing your shop every other day. French consumers buy more and more online, including from local businesses. The pandemic accelerated this trend for good. A well-designed online shop lets you sell 24 hours a day, extend your catchment area well beyond Lyon and cut operating costs compared with a physical shop alone.

Local e-commerce: the Lyon and AuRA advantage

The Lyon metropolitan area and the Auvergne-Rhône-Alpes region are home to a dynamic economy with many innovative small businesses and SMEs. Local online retail (click & collect, local delivery, regional marketplaces) is growing fast. Lyon shoppers increasingly favour local craftspeople and retailers when they buy online. Your online shop puts you in front of these local searches, which convert particularly well. Paired with an optimised Google Business Profile listing, it maximises your local visibility on Google Maps and in search results.

The sectors that do best in e-commerce in Lyon

Crafts (jewellery, leather goods, home décor), food and drink (delicatessens, wine, regional produce from AuRA), fashion and accessories, wellbeing (natural cosmetics, food supplements) and construction (supplies, specialist tools) are the sectors that perform best in e-commerce in the Lyon area. If your business is in one of these sectors, the potential for online growth is considerable.

Our e-commerce solutions

Bespoke development — React, TypeScript, Stripe

Your shop is custom-built with the technologies we use for our most demanding websites: React, TypeScript and Stripe for payments. The result: outstanding performance, a unique design true to your brand and complete flexibility for specific needs — marketplaces, subscriptions, product configurators, B2B sales. See also our bespoke business and AI solutions.

Payload CMS — the integrated, open-source back office

Every shop comes with its own back office powered by Payload CMS, a modern open-source CMS built directly into your website. Products, prices, stock, pages, photos, promotions: you edit everything yourself from a clear interface, without relying on us or any outside provider. And because Payload is open source, there is no licence to pay and no vendor able to impose its terms on you.

No sales platform in the equation

No Shopify, no monthly platform subscription, no ecosystem of paid apps that keep adding up. Your shop runs on code you own and on proven open-source building blocks. It is a structural choice: your sales tool depends on no platform, and KAYZEN takes no commission on your sales — only the transaction fees of the payment provider you choose apply (Stripe, PayPal or Alma).

A shop you own — no subscription, no commission

Zero commission on your sales

On rented platforms, every sale loses a commission and every month brings its subscription — costs that grow exactly in step with your success. With a KAYZEN shop, you pay no commission on your sales: only the standard bank fees of the payment provider apply. The more you sell, the wider the gap grows in your favour.

Your data and your code are yours

Your shop's source code, your catalogue, your customers and your order history belong entirely to you. You can host your shop wherever you like and develop it with us or with another team: you are locked in by no one — not even by us. This reversibility is written in black and white in our contracts.

A website your team can edit entirely

Thanks to the integrated CMS, your team runs the shop day to day with complete autonomy: adding products, updating prices, writing content, running promotional campaigns. Hands-on training is included at handover, and our maintenance plan remains available if you would rather delegate.

Features included in our shops

Unlimited product catalogue + stock management

Add as many products as you need, with SEO-optimised product pages: unique descriptions, compressed high-quality images, variants (size, colour), prices, real-time stock management and restocking alerts.

Secure payment (Stripe, PayPal, Alma)

We integrate the most reliable payment solutions on the market: Stripe for bank cards, PayPal for international buyers, and Alma for instalment payments. Every transaction is secured by 256-bit SSL encryption. The checkout is optimised to minimise basket abandonment.

Shipping and returns management

Delivery zone set-up, rates by weight or order value, carrier integration (Colissimo, Chronopost, Mondial Relay), automatic tracking and simplified returns management. Click & collect available for Lyon retailers.

E-commerce SEO optimised from launch

Every product page is optimised for Google: clean URLs, unique meta tags, Product structured data (price, availability, reviews), optimised images and rich content. Your shop is ready to be indexed from day one. Complement it with our SEO service in Lyon.

Analytics dashboard

Track your sales, average order value, best-selling products and traffic sources in real time with a clear, intuitive dashboard. Native integration with Google Analytics 4 gives you a complete view of your commercial performance.

Compatible with Google Shopping and Meta Ads

Your product catalogue is automatically synchronised with Google Merchant Center so it appears in Google Shopping. The Meta integration (Facebook and Instagram) lets you sell directly from your social media channels. Discover our online advertising service in Lyon.

Your shop's performance and security

Core Web Vitals optimised for Google

Since 2021, Google has used Core Web Vitals as a ranking factor. A slow online shop loses rankings and sales. Our shops are optimised for the best scores: LCP under 2.5 seconds, INP under 200 ms, CLS under 0.1. Find out more about our Core Web Vitals optimisation service.

GDPR compliance and legal notices included

Every shop is delivered with a privacy policy, Terms and Conditions of Sale compliant with French law, a cookie consent banner and secure handling of customer data. GDPR compliance is a legal prerequisite for any online shop. Discover our security and GDPR compliance service.

Go-live with the hosting provider of your choice

We set up your shop with the hosting provider of your choice (or help you open an account in your own name), with SSL certificate and daily backups; a maintenance contract adds uptime monitoring every 60 seconds. And because the code belongs to you, you remain free to change host at any time.

Funding: what really exists in 2026

No national grant funds an online shop in 2026, whatever some websites still promise — we set out what exists and what no longer does on our Funding page. In Auvergne-Rhône-Alpes, Atouts Numériques (a regional programme co-funded by the EU's ERDF) covers 100% of a diagnostic and support package for businesses with fewer than 50 employees — the advice, not the shop itself; and some local authorities and chambers of commerce offer variable local grants. These schemes concern businesses established in France. KAYZEN checks free of charge what applies to your municipality and prepares the quote in the format the funding body requires.

Important: the funding application must be submitted before work begins. Do not sign any quote until you have submitted your application. See all the funding available for your project.

Why choose KAYZEN for your e-commerce in Lyon?

KAYZEN combines technical expertise with business vision to build online shops that genuinely sell. Our SXO (Search Experience Optimisation) approach optimises search rankings and the shopping experience together to maximise your conversions. Based in Lyon's 9th arrondissement, we know the local market and the habits of shoppers in Lyon and Auvergne-Rhône-Alpes inside out. An average Lighthouse SEO score of 99/100 across our measured projects, with readings published project by project, and go-live included (set-up with the hosting provider of your choice, SSL certificate, backups) — your online shop will be your best salesperson.