PPC and online advertising in Lyon — Profitable Google Ads campaigns for your small business
Need results fast? Online advertising is the most powerful accelerator for generating leads and sales in the short term. At KAYZEN, a Google Ads agency in Lyon’s 9th arrondissement, we create and manage profitable ad campaigns for small businesses and SMEs across Auvergne-Rhône-Alpes. Google Search, Display, YouTube, Shopping, Meta Ads (Facebook & Instagram) — we master every platform to reach your customers at the right time, in the right place. Our obsession: making every euro you invest work harder to maximise your return on investment. No wasted budget, no pointless clicks — only qualified conversions.
PPC: the growth accelerator for businesses in a hurry
When PPC makes more sense than SEO
PPC (paid search advertising, known in France as SEA) is the ideal lever when you need immediate results: a business launch, a seasonal promotion, an event, a new product or an urgent need for leads. Unlike SEO, which builds over the long term, PPC drives qualified traffic from the very first hours a campaign goes live. The ideal strategy for a Lyon small business is to combine the two: PPC for short-term results and SEO for lasting organic growth.
Minimum budget and expected return
Contrary to popular belief, online advertising is within reach of small budgets. With €500 a month on Google Search and geographic targeting on Lyon, a small business can generate between 30 and 100 qualified clicks a month. For a tradesperson whose average job exceeds €500, a single customer won through Google Ads can pay for several months of advertising. What matters is optimising targeting and ad quality to maximise the conversion rate.
Google Ads vs Meta Ads: which platform is right for you?
Google Ads targets users at the moment they are actively searching for a product or service (strong purchase intent). Meta Ads (Facebook & Instagram) targets users based on their interests and behaviour (discovery and awareness). For B2B services and local searches, Google Ads generally performs better. For visual products, fashion, restaurants and B2C e-commerce, Meta Ads can deliver a better ROI. We recommend the platform best suited to your business.
Our advertising services
Google Search Ads — Appear at the top of Google
Search ads appear at the top of Google results when a user searches for your target keywords. We set up campaigns with precise geographic targeting (Lyon, Villeurbanne, the metropolitan area, Auvergne-Rhône-Alpes), optimised responsive ads, assets (call, location, sitelinks, price) and automated bidding to maximise conversions within your budget. Your ads’ Quality Score is optimised to lower your cost per click.
Google Display & YouTube Ads
Display campaigns reach your audience across millions of Google partner sites with visual banners. YouTube Ads campaigns run your videos before or during the YouTube content your target audience watches. These formats are ideal for brand awareness and for retargeting visitors to your website.
Google Shopping — For online retailers
Google Shopping displays your products with a photo, price and brand name directly in search results. It is the best-performing format for online shops. We set up your Google Merchant Center product feed, optimise your product listings and manage bids to maximise ROAS (Return on Ad Spend). Discover our e-commerce website design in Lyon.
Meta Ads (Facebook & Instagram)
We create and manage your campaigns on Facebook and Instagram: interest targeting, lookalike audiences, conversion campaigns, lead generation and awareness. Every campaign comes with visuals and copy optimised for each format (feed, stories, reels). Pair it with our social media management service.
Remarketing — Win back lost visitors
97% of visitors leave a website without converting on their first visit. Remarketing shows them your ads on Google, YouTube, Facebook and Instagram over the following days, encouraging them to come back and take action. It is one of the most profitable advertising levers: the cost per conversion is on average 50% lower than for standard campaigns, because you are targeting people already interested in your services.
How we manage your campaigns
Audit and strategy before any launch
Before spending a single euro on advertising, we analyse your market, your competitors and your positioning to define the optimal strategy. Which keywords should you target? What budget should go to each platform? What conversion goals should you set? This strategic phase is essential to avoid wasting budget. Discover our strategic support.
Optimal account structure
The structure of your ad account directly determines how your campaigns perform. We organise your campaigns, ad groups and keywords according to Google best practice to maximise Quality Score and minimise cost per click. Every campaign is built on clear, scalable logic.
Continuous A/B testing of your ads
We constantly test several versions of your ads (headlines, descriptions, visuals, assets) to identify the best-performing combinations. Underperforming ads are replaced and winners are reinforced. This iterative approach steadily improves your campaigns’ click-through and conversion rates.
Weekly optimisation + monthly report
Every week, we adjust bids, refine keywords, exclude irrelevant search terms and optimise audiences. Every month, you receive a clear report with the key KPIs: impressions, clicks, CPC, conversions, cost per conversion and ROI — along with our recommendations for the following month.
How much should you invest in advertising in Lyon?
Recommended minimum budget by sector
The optimal advertising budget depends on your sector and the competition on your keywords. For a tradesperson or shop in Lyon, €500 to €1,000 a month on Google Search is enough to generate a steady flow of leads. For an online retailer, €800 to €2,000 a month on Google Shopping + Search is a good starting point. For highly competitive sectors (property, insurance, legal), budgets of €2,000 to €5,000 a month are recommended.
Our management fees
Our fees are transparent and predictable: €790 to set up a campaign, then €490 a month for management, whatever your media budget. No hidden costs, no commission on media spend and no long-term commitment. You are free to adjust your budget each month to suit your needs.
Measuring ROI and attributing conversions
We set up rigorous conversion tracking: calls, forms, online purchases and appointment bookings. Every conversion is attributed to the campaign, keyword and ad that generated it. You know exactly how much each lead costs you and what return each advertising euro delivers.
Why choose KAYZEN for your advertising campaigns in Lyon?
KAYZEN doesn’t just run ads — we build tailor-made lead generation machines. Our dual expertise in SEO and PPC lets us optimise your organic and paid presence at the same time, for the lowest overall acquisition cost. Based in Lyon’s 9th arrondissement, we know the local market and fine-tune the geographic targeting of your campaigns to reach your exact catchment area in Auvergne-Rhône-Alpes.
