Atelier JUMP
Two opposite markets — hunting and professional uniforms — in one workshop dating from 1956.
- Year
- 2026
- Design & build
- 4 weeks
- Stack
- Next.js · React · Tailwind · Vercel
- Brand architecture
- Design
- Development
- SEO
- Copywriting
Demo version put online by Kayzen Web at a Vercel address; the final domain belongs to the client.
- year the workshop was founded
- 1956
- brand worlds, one shared foundation
- 2
- made in France
- 100%
What needed solving.
The background
L'Atelier JUMP has been making textiles in Vernaison since 1956. Two ranges: JUMFIL hunting clothing and workwear for hotels, restaurants and the construction trade.
The constraint
A hunter and a hotel manager are not looking for the same thing, do not use the same vocabulary and do not buy in the same way — one buys single items, the other buys in bulk with branding. The two ranges shared one page, to the detriment of both.
The response
Two brand worlds under one workshop. JUMFIL keeps its own identity for hunting; the workwear range has its own. The common foundation is the workshop: seventy years of French manufacturing, highlighted as the guarantee that holds for both markets.
The scores recorded at delivery.
Lighthouse scores for the live site. We publish them as they are: when one is low, its cause and the plan to fix it are set out below rather than glossed over.
Every design choice, and the reason for it.
Two worlds, one workshop
Each range has its own entry point, codes and photography. The “workshop” page is shared: it carries the proof of manufacture and serves both audiences.
1956 as the central argument
Longevity is highlighted from the very first screen. In made-in-France textiles, where many players are recent and subcontract, seventy years of in-house manufacturing is the strongest differentiator.
Quote requests for professionals
The workwear market buys in bulk, with sizes and branding. The journey leads to a structured quote request, never to a basket.
Project palette
Forest green
#3B4A32
Hunting range
Workwear blue
#2A4763
Workwear range
Unbleached canvas
#F1EDE4
Shared background
Ink
#1F221E
Text
Type system
Display
Oswald 600
Body text
Inter 400
A sturdy condensed face for headings, shared by both ranges: it holds the workshop together where colour sets the ranges apart.
What's under the bonnet.
- Next.js
- React
- Tailwind
- Vercel
A typed catalogue, two ranges
One shared data model, two sets of values. Product pages, filters and markup are all derived from it with no duplicated code.
An identified SEO improvement
92 for SEO: a few product pages in the workwear range have descriptions that are too short. The point is logged and will be addressed when the catalogue is expanded.
How the site makes itself findable.
Two vocabularies
“Veste de chasse française” (French hunting jacket), “pantalon traque” (driven-hunt trousers) on one side; “tenue de cuisine professionnelle” (professional chef's wear), “vêtement de travail BTP personnalisé” (custom construction workwear) on the other. No shared keywords, two site trees.
Made in France, stated and proven
The origin is named in the titles and documented by the workshop page. An unsubstantiated claim of origin is both a legal risk and a loss of credibility.
What was delivered.
- Home — the workshop
- JUMFIL — hunting
- Workwear range — hotels, restaurants, construction
- The workshop since 1956
- Professional quote
- Contact
How the project unfolded.
Brand architecture
Two worlds, one workshop foundation.
Design
Distinct codes per range, shared typography.
Development
Typed catalogue, professional quote journey.
SEO
Two vocabularies, documented proof of origin.
What we are often asked.
More of our work
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Data & weather serviceMétéo Climat France
358 indexable pages, a map animated over 72 time steps — and not a single line of framework.
The same high standards, for your website.
A free audit of your current site, a quote within 24 hours and written reasoning — like the case study you have just read. Pay in three interest-free instalments; local funding schemes checked before you sign.