La Brasserie des Monts d'Or
Selling the five-minute drive: the whole concept hinges on that objection.
- Year
- 2026
- Design & build
- concept — 2 weeks
- Stack
- Next.js · React · TypeScript · Tailwind · Vercel
- Art direction
- Design
- Development
- SEO
Proposal mock-up put online by Kayzen Web at a demo address; the business has not approved the project and the site is not its own.
Disclaimer. This mock-up was created on Kayzen Web's own initiative and presented to the business concerned. It has not been approved by the business, is not published under its name and commits it to nothing. We do not present it as a client reference.
- cookies set
- 0
- consent banners
- 0
- seasonal menus a year
- 4
What needed solving.
The background
A bistronomy restaurant in Saint-Cyr-au-Mont-d'Or, in a golden-stone building with a panoramic terrace overlooking the valley, a few minutes from Lyon.
The constraint
The restaurant is excellent but outside the city. All conversion hinges on a single, unspoken objection: “it's too far”. A conventional restaurant website never answers it.
The response
Treat the distance as the main argument rather than an obstacle. Travel time from Lyon's main landmarks is shown explicitly, the terrace and the view are highlighted as the reason for the trip, and the contrast with the city becomes the promise.
Every design choice, and the reason for it.
Golden stone as the palette
Ochre, limestone, the green of the hills. The building is the main character; the identity flows directly from it.
Travel time on display
“12 minutes from Vaise”, “18 minutes from Part-Dieu”. A concrete figure defuses the objection better than a map that needs interpreting.
The terrace as the first screen
The panoramic view is what justifies the trip. So it is the first thing people see, full width, before even the restaurant's name.
The spirit of a village square
Warm typography, natural-light photography, a direct tone. The bistronomy register must not slide into stiff fine dining.
Project palette
Golden stone
#C8A567
Identity
Limestone
#F5EFE3
Background
Hill green
#4A5D3A
Accents
Ink
#26231E
Text
Type system
Display
Fraunces 600
Body text
Karla 400
A contemporary serif with a slightly inclined axis — warm without being rustic — and a humanist grotesque for the menu.
What's under the bonnet.
- Next.js
- React
- TypeScript
- Tailwind
- Vercel
Cookieless audience measurement
Audience is measured without placing any tracker or identifying anyone, so there is no consent banner. Visitors land straight on the content — on a restaurant website, the banner is the first point of friction.
A seasonal menu as data
The menu changes four times a year. It lives in a typed file, with its validity dates: the version on display cannot go out of date without it showing.
How the site makes itself findable.
Getaway searches
“Restaurant terrasse Monts d'Or” (restaurant with a terrace), “déjeuner avec vue près de Lyon” (lunch with a view near Lyon), “restaurant Saint-Cyr-au-Mont-d'Or”. The intention is not “to eat” but “to get out of town”: the vocabulary follows.
Anchored to the town
LocalBusiness markup with the exact town, not “Lyon”. An approximate location loses the town-level search without winning the city-level one.
What was delivered.
- Home — the terrace and the view
- The seasonal menu
- Book
- Getting here — travel times and parking
- About us
How the project unfolded.
Analysing the objection
Distance identified as the sole obstacle and turned into an argument.
Art direction
Palette sampled from the building and the landscape.
Design
Terrace on the first screen, travel times in figures.
Development
Static, typed menu, cookieless analytics.
What we are often asked.
More of our work
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