Brasserie Georges
A brasserie from 1836: the site had to live up to the décor, not cover it up.
- Year
- 2026
- Design & build
- concept — 3 weeks
- Stack
- Next.js · React · TypeScript · Tailwind · Vercel
- Art direction
- Design
- Development
- SEO
- Copywriting
Proposal mock-up put online by Kayzen Web at a demo address; the business has not approved the project and the site is not its own.
Disclaimer. This mock-up was created on Kayzen Web's own initiative and presented to the business concerned. It has not been approved by the business, is not published under its name and commits it to nothing. We do not present it as a client reference.
- year opened
- 1836
- years old in 2026
- 190
- images for decorative motifsSVG only
- 0
What needed solving.
The background
Brasserie Georges is a Lyon landmark in Perrache, open since 1836, and the largest brasserie in France. Its Art Deco dining room is as much a fixture of the city's imagination as of the guidebooks.
The constraint
A place of this stature is not sold: it is staged. The difficulty lies in doing justice to an exceptional dining room on a six-inch phone screen, while serving everyday needs — booking for four on a Saturday night, organising a banquet, checking opening hours.
The response
Make the decor the structure of the site. The frescoes and ironwork provide the palette, the rhythm and the dividing motifs. Each section is a room; navigating is a stroll through the building. Beneath the staging, the practical functions stay in the foreground: book, hire, get there.
Every design choice, and the reason for it.
The palette comes from the place
Railway-carriage green, brass, garnet red and cream: the colours are sampled from the dining room's frescoes and ironwork. None of them was invented.
Art Deco motifs as dividers
The dividing rules echo the geometric motifs of the decor, in lightweight SVG. They set the rhythm without a single extra image.
The 190th anniversary feature
A dedicated anniversary section, treated like a press kit: dates, figures, archives. It is content that gets shared and quoted.
Private hire treated as a product
Capacity per room, layouts, packages. Banquets are a major part of the business for a brasserie of this size; they deserved more than a paragraph.
Project palette
Carriage green
#1F3B33
Background, panelling
Brass
#C39A4E
Rules, motifs
Garnet
#7A2233
Accents
Cream
#F4EDDF
Text, light surfaces
Type system
Display
Poiret One / Cormorant
Body text
Inter 400
A geometric Art Deco display face for headings, balanced by a contemporary sans-serif for all body text — otherwise the page becomes unreadable.
What's under the bonnet.
- Next.js
- React
- TypeScript
- Tailwind
- Vercel
Static rendering and progressive images
A site built around staging is heavy by nature. Each photo of the dining rooms is served in several widths and modern formats, loading progressively as you scroll.
Motifs in SVG, never as images
The Art Deco dividers weigh a few hundred bytes and stay sharp at every resolution.
How the site makes itself findable.
Heritage and transactional searches
“Brasserie Georges Lyon”, “plus grande brasserie de France” (largest brasserie in France), “restaurant Perrache” on one side; “réserver brasserie Lyon” (book a brasserie), “banquet Lyon” on the other. Two intentions, two families of pages.
Restaurant and Event markup
The brasserie carries a complete Restaurant node; the 190th anniversary, a dated Event node. Dated events are picked up in dedicated search result features.
What was delivered.
- Home — the dining room
- The menu
- Book
- Private hire — capacity and packages
- 190 years — the feature
- History since 1836
- Getting here
How the project unfolded.
Studying the place
Survey of colours and motifs, archives, figures.
Art direction
Sampled palette, vectorised motifs, rhythm of the sections.
Design
A stroll from room to room, functions in the foreground.
Development
Static, progressive images, SVG motifs.
What we are often asked.
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The same high standards, for your website.
A free audit of your current site, a quote within 24 hours and written reasoning — like the case study you have just read. Pay in three interest-free instalments; local funding schemes checked before you sign.